FUSE Create, an independent agency based in Toronto, is proud to announce three new clients to their roster: Confederation Centre of the Arts in PEI, Soles4Souls out of Nashville, TN, and global charitable organization Compassion Canada.
Confederation Centre of the Arts, the nationally recognized arts centre, gallery, museum, and education centre in PEI, is seeking agency assistance with building national brand awareness and engagement of its diverse and important role within Canadian communities. FUSE Create has won the Integrated Creative assignment, including Media, and will develop campaigns and content in the coming months.
“We met with the team on a Friday afternoon and by the evening, we were awarded the business,” says Steve Miller, SVP and ECD at FUSE. “We’re extremely honoured and excited to help promote this historic and important organization and help make a positive impact for the centre and the arts in Canada.”
Soles4Souls, head-quartered in Nashville, TN, is a global non-profit who for the past 17 years has turned unwanted shoes and clothing into opportunities to make change in people’s lives, and in the environment. Recently appointed FUSE Create’s remit includes Creative and PR in the US, starting with a campaign launching in the new year.
“This collaboration marks a significant step forward in our mission to provide relief through the distribution of shoes and clothing around the world,” says Rod Arnold, CMO at Soles4Souls. “We are confident that together, we will amplify our impact and bring hope to even more individuals in need.”
The agency has also won the Media and PR business from Compassion Canada, one of the world’s leading child development organizations, fighting against global poverty. FUSE Create will lead the PR efforts for major pulses throughout the year, including year-end Giving Season that is in full swing.
“FUSE brings a wealth of expertise and innovation to our cause and we’re confident this collaboration will empower us to reach even more children in need and create lasting change,” says Jerry Sen, Chief Marketing & Digital Officer at Compassion Canada. “We look forward to the journey ahead as we work hand-in-hand to make a meaningful difference in the lives of vulnerable children and their communities around the world.”
These wins come on the heels of the agency bolstering its Media and PR offering, integrated alongside Creative and Strategy. It’s an approach that has seen recent award-win success with Ricola, Sinai Health Foundation, and CIBC. The agency now looks to bolster its team with these recent client wins.
